Climate & Soil: The Central Highlands boasts a unique combination of volcanic red basalt soil and a cool, temperate climate, which is highly favorable for pepper cultivation. This combination imbues the pepper with a distinctive flavor profile not found elsewhere.
Traditional Farming Techniques: Many farmers in the region still practice traditional farming techniques that have been passed down through generations. This gives the pepper a touch of heritage and tradition.
Pungency and Flavor: Due to the specific conditions in which it's grown, pepper from the Central Highlands is often described as having a stronger pungency and a more well-rounded flavor compared to others.
Organic Practices: There has been an increasing emphasis on organic farming in the region. When cultivated without synthetic pesticides or fertilizers, the pepper not only becomes healthier but also retains a purer, more authentic taste.
Cultural Heritage: Pepper farming in the Central Highlands is more than just an agricultural activity; it's an integral part of the region's cultural and economic fabric. For many farmers, it's a legacy handed down through generations.